For more than 25 years, our products have been the first choice by customers around the world. Proven, trusted, original formulas delivered to market and anchored by a simple philosophy – if it doesn’t meet our standards of safety, it will never be part of our mix.

We believe all our products should be ethical, sustainable and with low environmental impact. We do this not because it’s popular or fashionable, but because we’ve always believed it is the right thing to do.

By combining thoughtful science with careful creation, we deliver products that are smart, effective, safer, and designed with the intention to improve everyday life.



It’s said that when you demand the best, you get it. When you choose E.L Erman  you get products that perform to the highest possible standards - ours. Nature inspires our products, science refines them and your demands ensure we deliver safer products that rise well above industry standards.

There’s nothing we would ever ask you to put in or on your body or use in your home we wouldn’t be 100% happy using ourselves. Going beyond is what we do, it’s our motivation and our responsibility to achieve better.

Every day, we have people who are at the top of their field test, review and make recommendations on not just every product, but every ingredient we use. If it doesn’t tick all of the boxes, it’s gone. We refuse to compromise on safety and quality. We take pride in our ability to keep you out of harm’s way.


Our Believes - Your Value



E.L Erman covers all the steps necessary to establish your brand



E.L Erman is a scientifically advanced that bridges the gap between science and beauty



We stay on top of evolving industry & global regulations to ensure compliance.

Regulatory technical


We believe as a company, we also owe you exacting levels of honesty, integrity, and transparency. We won’t accept compromise when it comes to your health and wellbeing, so we’ve taken an absolute stance against potentially harmful ingredients: SLS or phthalates. In fact, what we leave out of our formulas is of the greatest importance – we avoid over 3,000 scientifically dubious ingredients. It seems extreme to some, but we won’t put our name to any run of the mill formula or ingredient.

If it’s not pure, reliable and high-performing; it’s not E.L Erman



We know you can’t judge a book by its cover, but we believe that having products that look every bit as good as they perform is important. When we create your products, we want them to be something you’ll love inside and out. Affordable, well designed products that bring solutions to your everyday needs along with style to your life.

from innovative and safer formulations through to environmentally responsible packaging that you’ll be tempted to put on display rather than hide in a cupboard. It’s an attention to detail you’ll appreciate, and one destined to stimulate all your senses.